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Bill Shory

A four-time Emmy winner, Bill Shory spent two decades leading newsrooms to ratings success in five different cities before shifting gears to become Director of Production for Jupiter Entertainment - a creator of shows for cable networks. In 2013, he returned to journalism as the News Director for WAVE 3 News, where he led coverage of major events such as the death of Muhammad Ali and horse racing's first Triple Crown winner in 37 years. Since July of 2019, he’s been a communications consultant, helping organizations he believes in tell their stories. 

Bill’s love of great food, horse racing and bourbon have made Louisville a perfect fit, and his family is deeply involved in the community. He helped found Imagination Library of Louisville, where he currently serves as President. 

Accustomed to high-pressure environments and tight deadlines, Bill is an expert on learning an organization’s story quickly and helping it reach target audiences.     

502.974.4332

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EXPERIENCE

CO-FOUNDER/PRINCIPAL

Fleur de Lis Communications • Louisville, KY • July 2019-present

NEWS DIRECTOR

WAVE- TV • Louisville, KY • June 2013-June 2019

Led legacy broadcaster to reinvention as a true multi-platform news outlet. Built world-class staff of 70+ by recruiting top performers and creating opportunities for growth - inside and outside the organization. Established culture of excellence, demonstrated by daily content and by numerous industry awards.

DIRECTOR OF PRODUCTION

Jupiter Entertainment • Knoxville, TN • May 2012-June 2013

Hired to supervise final delivery of one cable series. In less than one year, grew role to encompass staffing, production, and post-production of multiple series across numerous networks, leading teams in New York, LA and Knoxville offices.

NEWS DIRECTOR

WBIR-TV • Knoxville, TN • March 2004-March 2012

Led all news operations for one of the country's most powerful local news brands. Organized numerous high-impact community initiatives, working with multiple public and private entities. Launched station's first regular online news coverage.

EXECUTIVE PRODUCER OF SPECIAL PROJECTS

WCCO-TV • Minneapolis, MN • June 2002-March 2004

Supervised team ​dedicated​ to long-form stories, investigations, and special events.

NEWS DIRECTOR

WHNT-TV • Huntsville, AL • July 1999-May 2002

Took second-ranked station to first place during 12 consecutive ratings periods.

COMMUNITY

INVOLVEMENT

IMAGINATION LIBRARY OF LOUISVILLE

Founder, President • 2015-present

JUNIOR LEAGUE OF LOUISVILLE

Community Advisory Board • 2016-Present

LEADERSHIP LOUISVILLE FOCUS

Member •  2013

ARTS AND CULTURE ALLIANCE OF GREATER KNOXVILLE

Board of Directors • 2009-2013

LEADERSHIP KNOXVILLE

Board of Directors • 2012-2013

Member • 2008

TENNESSEE COALITION FOR OPEN GOVERNMENT

Board of Directors • 2008-2013

UNIVERSITY OF TENNESSEE CHANCELLOR'S ASSOCIATES

Member • 2010

LEADERSHIP HUNTSVILLE

Member • 2000

NATIONAL ACADEMY OF TELEVISION ARTS AND SCIENCES

Emmy Awards

Newscast - 2015

Breaking News - 2015, 2013

Live Sporting Event - 2015

RADIO TELEVISION DIGITAL NEWS ASSOCIATION

Regional Edward R. Murrow Awards

Overall Excellence - 2019, 2014, 2010, 2008, 2005

FEDERAL BUREAU OF INVESTIGATION

Director's Community Service Award

2010

SOCIETY OF PROFESSIONAL JOURNALISTS

National Ethics in Journalism Award

2010

JEFFERSON COUNTY PUBLIC SCHOOLS

Golden Oar Community Partner Award

2013

KNOXVILLE BUSINESS JOURNAL

40 under 40

2010

LOUISVILLE BUSINESS FIRST

20 People to Know in Nonprofits

2020

AWARDS

TRINITY UNIVERSITY (San Antonio, TX)

B.A., Communications/History • 1993

National Merit Scholar

Trustees' Scholar

Outstanding Senior

EDUCATION

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