"The 9/11 Lesson" Campaign
Global Game Changers is a Louisville-based educational nonprofit that teaches kids about community service through superhero themes. In 2020, GGC received a grant from the Corporation for National and Community Service to develop "The 9/11 Lesson" - a website which teaches kids about the events of September 11 by focusing on the "real-life superheroes" of that day.
FDLC issued press releases, coordinated numerous media appearances, engaged influencers, and built a social media campaign around the website's launch. Our efforts not only got the 9/11 site off to a strong start, but boosted traffic and awareness to the entire GGC program by triple-digit percentages.