Tara Leigh Goode
Tara Leigh Goode is a 15-year communication veteran and expert in strategic communications planning, public relations, and relationship-building for governments, corporations, and start-ups. Her career has spanned the public and private sectors and focused on highly technical concepts including complex infrastructure projects for local and county governments and the global weather and energy data industry. Because Tara understands tech language, she is particularly skilled at defining value propositions and telling the story at the heart of high-tech innovations.
Tara’s ability to understand and quickly distill complex concepts and then package them for specific stakeholders sets her apart. This ability lends superior credibility when she is building relationships in the interest of corporate goals. Tara is a savvy negotiator, known for her approachability and poise; she has been regarded by peers as a “lamb with a tiger’s enthusiasm.”
Tara holds a Masters Degree in International Relations from Troy University and a Bachelor’s Degree in English from the University of West Florida.
Fleur de Lis Communications • Louisville, KY • June 2020-present
SENIOR GLOBAL COMMUNICATIONS MANAGER
Genscape, Inc. • Louisville, KY • Nov 2019-Present
Oversee the integration of Genscape with its new owner, Verisk Analytics, and Wood Mackenzie. Collaborate closely with the Genscape and Wood Mackenzie organizations to build a collaborative culture that delivers the most compelling business offer for the energy market. Continue brand awareness activities in the interest of enhancing the external reputation of the business through strategic media relations, content creation, and creative output.
PUBLIC RELATIONS AND COMMUNICATIONS MANAGER
Genscape, Inc. • Louisville, KY • May 2018-Present
Responsible for leading the communications strategy, internal and external, for a leading global energy data provider. Guide external communications as a communications trainer, editor, and messaging strategist. Advise on and support marketing campaigns and go-to-market strategies. Build pitches for multiple commodity verticals including oil, natural gas, power, vessel tracking, and ag and biofuels. Oversee corporate event strategy, liaising with sales, marketing, and product stakeholders to facilitate the best face and representation at high-value events. Assist in internal communications, crafting company-wide communications and serve as consultant to human resources on messaging, editing, and framing company comms. Prepare newsletters on behalf of the CEO. Issue all press releases and serve as company media spokesperson.
CLIENT SERVICES DIRECTOR
Enterprise Electronics Corporation • Enterprise, AL • Apr 2013-May 2018
Corporate executive for global leader in weather radar manufacturing. Oversaw international client services department and served as liaison between clients and internal departments including engineering, program management, sales and marketing, accounting, and human resources. Managed aftermarket department including sales and requisition of spare parts and damaged or obsolete parts, prepared upgrade quotes, and oversaw warranties and maintenance agreements for various systems. Tasked with strategic planning and vision for aftermarket business. Program manager for 25 plus complex upgrade projects per year with a field portfolio spanning over 90 countries. Oversaw upgrade project plans and budgets, and prepared board reports on progress. Built BOM templates for EOL systems for use in marketing. Participated in and assisted in directing key weekly meetings that focused on forecasting, a/p and a/r, and building revenue models. Member of key leadership team.
Progressions PR and Consulting • Enterprise, AL • Apr 2012-May 2014
Consulting firm specializing in public and private sector strategic communications, public relations, image consultation, and writing/editing. Provided messaging, professional development, and other consultation services aimed at improving public image of client. Wrote, edited, and produced written materials including but not limited to manuals, books, articles, etc. Worked on technical editing and formatting project for DoD contract.
SPECIAL PROJECTS COORDINATOR
City of Enterprise • Enterprise, AL • Dec 2006-Apr 2012
Served as right hand to mayor. Prepared presentations and reports. Represented mayor at city functions and events. Wrote city grant package for state, federal, and private grant opportunities. Lobbied Congress and other federal and state officials for critical infrastructure entitlements, appropriations, and grant packages. Assisted other state agencies with grant preparation during disaster recovery efforts. Served as mayor's office historian and photographer. Built and maintained relationships with local military post and various levels of state and federal government. Interfaced with media regularly to distribute public information and ensure reporting accuracy.
PUBLIC INFORMATION OFFICER
Pierce Co. Public Works/Utilities • Tacoma, WA • Mar 2010-Nov 2010
Worked here briefly during a military assignment. Coordinated media releases and events. Worked with subject matter experts to ensure content accuracy prior to release. Assisted with web design and editing. Rewrote department communication plan. Worked with over 600 employees on various types of content to ensure information was understandable for the public. Coordinated and planned ribbon cutting events within community. Worked with Joint Base Lewis-McChord to build community partnerships. Planned morale events for department.
Master of Science, International Relations/Global Studies • 2011
UNIVERSITY OF WEST FLORIDA
Bachelor of Arts, English/Creative Writing • 2006